lead generation letter
In the capital of termites, USA, Tampa, Florida, lives in a
man named Chet Rowland, which generates
mail leads through the promotion of its poor
service.
In his package of lead generation direct mail, which includes
a copy of a letter he received from a dissatisfaction
customer. The customer says Chet termite
and pest control to eliminate non-client
termites and had to ask the company
exit and return to disinfect their homes.
But what makes this letter to the different clientele
Most letters of complaint is that this client is written
ie it has sought and received money. She
Chet thanks to honor what he calls
his "Iron Clad exclusive, non –
Latitude, simple, direct
Warranty.
To show potential buyers that he keeps his word
and honors its guarantees, Chet understands that this
Customer Letter photocopy of the check reimbursements,
gave the customer satisfied. For the total
of $ 1136.
The dissatisfied customer adds in his letter
he was glad he had not threatened or
Chet argue to defend their money
warranty, and tell your friends and
Chet others about how fair, honest and friendly
Encyclopedia pest is to do business
with.
Chet said offers super strong gave assurances
a competitive advantage over companies to control other pests.
Competitors says, have the courage not to return
what they sell with a money back guarantee. Moreover,
only has to comply with its guarantee of a couple of times a year
when their rates of reimbursement to a small number of customers
can not satisfy.
But the cost of returning the full fees in some once
years, which represents the load due to additional sales
gains its power by promoting its strong guarantee
potential customers. This says that even sells energy
also shows the controls for reimbursement. You can make the
and even generate similar results.
Guaranteed.
If you'd like to read more about Chet's approach, read
No BS Direct Marketing by Dan Kennedy chapter
15. Good book, terrible title.
About the author
Alan Sharpe is a direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using direct mail and email marketing. Learn more about his creative direct mail writing services and sign up for free weekly tips like this at http://www.sharpecopy.com [http://www.sharpecopy.com/newsletter].
© 2007 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the “About the author” message).
A Sales Letter For Prospecting and Lead Generation
