Lead Generation On Linkedin
READ MORE! (some adsense here)..
Three Looks at Traffic for Lead Generation
Let’s face it- we live in a world that is becoming more and more technology based. Customers are turning to the World Wide Web when they need a new product or service, and companies are relying on websites, blogs and online articles to boost sales. Inside sales people need to know where traffic is coming from in order to efficiently gather leads and prospects. There are three important ways that potential customers are brought to a website: direct traffic, organic traffic and social media traffic.
1. Direct Traffic
Direct traffic involves people accessing your website through a bookmark or by “directly” typing the web name into the URL. This sort of traffic does not depend on your SEO ratings or the popularity of your blog. It is important to understand how direct traffic works because it tells you that people view your company as credible, and they came directly to your page or blog to look for information and updates.
Direct traffic is great for lead generation because you know that the people purposefully came to your site, and they are interested in your product or service.
2. Organic Traffic
Any traffic that comes to your website or blog because of words typed into a search engine, such as Google, Bing or Yahoo, is known as organic traffic. It relies mostly on keywords and search engine optimization which help your website appear earlier in any search. The more content you have built surrounding your company (this can include multiple website pages, blogs, whitepapers and articles), the more likely you are to increase your sites popularity.
Organic traffic tells inside sales people that there are people out there that are in need of their product or service, and if prospected properly, they could become long-time customers.
3. Social Media Traffic
This is the traffic that comes from people reading your blogs, clicking on twitter links or visiting from sites such as LinkedIn and Facebook. Typically, these people can constitute both customers and competitors. Include an RSS feed button onto your blog to keep people coming back and measure the amount of time people spend re-tweeting your information and participating on your Facebook page.
READ MORE! (some adsense here)..
If you monitor social media traffic properly, inside sales people can generate leads from the active participants because it shows that they are genuinely intrigued by the information that you are posting.
If companies want to see their sales progress, they need to help their inside sales reps fully understand how to create leads from the tools that are out there.
About the Author
Business coaching and adult education expert, Tim Hagen, has been in the consulting industry for more that 15 years. He specializes in employee coaching and training reinforcement. His Progress Coaching system, and Training Generator technology have revolutionized the idea of effective training. His services focus on sustainable employee development and growth, leading to increased return on employee training investments.
Contact Information
Tim Hagen
Sales Progress LLC
262-240-1077
Tim@salesprogress.com
Testimonial For Larry’s Linkedin Lead Generation Blueprint
To continue with the “Lead Generation” theme: (Nice blog spot here by the way)
I don’t know if the rest of you agree but, the obvious difference between a lead generation program and an appointment setting campaign is that a lead generation program stops one step short of setting a qualified appointment. Some clients, involved in a complex sale that requires a vast knowledge of the industry or strong knowledge capital, prefer us to qualify the lead and then hand it over to the client to have an in-depth business discussion and qualify the lead more thoroughly before they actually set a qualified appointment.
What you have to do is Select Target Campaigns: Some of our clients (Tech Company Lead Generation) request that we focus our cold calling to set qualified appointments on a short list of select targets. The Select Target campaign involves calling multiple times collecting information and escalating the qualification process until we set a qualified appointment. For enterprise targets involving a complex sale we can contact multiple decision makers and influencers to schedule a qualified appointment with each executive. All B2B appointment setting campaigns are customized to meet your needs.
The Bottom Line. Would sales increase if your salespeople and agents spent more time with qualified prospects and less time trying to find them? Appointment setting isn’t just a necessity – it’s an essential resource to help capture market share, build your business and achieve your revenue goals.
Here is what we offer, what do you people think in here about this?
* Decision Maker appointments
* You receive every email and communication with prospects (audio recordings)
* (No Shows for you = 0%)
* We have lists of over 25,000 potential prospects in the U.S.
* We can use your CRM list if requested
* Unlike most Lead Gen firms, you can directly call our Bus. Dev. people anytime
* Your account status is done DAILY by Phone not email like our competition
* Fast turnaround of your project
* Cost savings and revenue increase
* Significant improvement in the quality and productivity of your business
* RESULTS
Honestly, every post that you see on the web describes the next BIG methodology when it comes to B2B Lead Generation. At my company Partner Source, which is located in Minneapolis, Minnesota, we approach the Lead Generation subject with science, as it is our business.
You have to have values that you stand by as an organization, Partner Source Values: Our principles define us. We stand for: Qualified appointments, results, performance and quality above all else. Outstanding Client Service is our dedication to responsiveness, consistent and effective communication with no surprises, and always meeting deadlines. Absolute honesty and integrity. Continuous Self-Improvement – the spirit of mastery. Making a difference with each person, every minute, every call, every day. We are dedicated to our client’s total satisfaction.
Glenn Wright
Partner Source Minnesota (B2B Lead Generation)